Why Do So Many MISS the Basics?

I was at a stop light this afternoon behind this small business owner.  It was a home service business with obviously some effort put into marketing by the indication of a tag line below their logo and name:

Clean, Polite, Professional.

Ok, sounds good, not Madison Ave., but clear about what their fundamentals are.  But in the context of the image below, it kind of defeats the purpose doesn’t it?  They’re almost better off without saying anything!  It is so basic as to be easily overlooked, but it is often those details that distinguish the good from everyone else. . .and good isn’t that hard to achieve.

note: picture quality doesn’t do it justice (camera phone).

Good Effort, Horrible Execution
Good Effort, Horrible Execution
Advertisements

0 Responses to “Why Do So Many MISS the Basics?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: