Are You Building an Enduring Culture?

Dan Rooney - Owner- Pittsburgh SteelersFor those that don’t recognize him, Dan Rooney is the iconic owner of the recent Super Bowl XLIII champion Pittsburgh Steelers.

He’s not a blogger, a web 2.0 strategist or CEO of an automobile manufacturer.  What he is the very definition of a winning culture – sports or otherwise.

Yes, sports analogies in business can wear a little thin, but there is no denying the success of a culture and process that has produced the most successful franchise in NFL history*.  Dan Rooney and the Steelers prove that some of the most valuable assets to any organization sustain through employee turnover, changes in the competitive landscape and market forces.

Unfortunately, Mr. Rooney probably won’t write a book on the secrets of his success, but we should all take some pages of Steeler history and learn about what it takes to build successful organization that defines excellence in a market.

*Full Disclosure:  I’m a huge Steeler fan.


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