Be Prepared for Consequences

First, I originally found this image posted on Chris Kaufman’s blog – “What’s the Diff” – http://tinyurl.com/cszjb5. So want to give credit where it was due.

Would love to be a fly on the wall at the meeting with Audi and their agency:

Meeting 1:

“Great idea, we need to clean BMW’s clock!”  “Genius”
Meeting 2:

“What the f@#$$, were you guys thinking!!!”  “We look like complete idiots!”

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